By vilain copenhagen

By Vilain is for the modern man who demands more. The man who refuses to settle for ordinary and is ready to dominate his style with powerful, premium products that deliver undeniable results. Born in Denmark in 2013, we engineer every formula with relentless passion and precision, built to perform at the highest level and fuel your confidence. From Sidekick Pre-styler to Gold Digger Mud Wax, our products don’t just style your hair - they elevate your entire presence. This isn’t just haircare. This is a lifestyle. Trusted and worn by men in over 120 countries who play to win.